Why parquet

THE PARQUET INDUSTRY

Why Parquet?

Real Wood initiative and campaign

With the Real Wood initiative, the European Federation of the Parquet industry, FEP, wants to put real wood flooring back into the spotlights and give it the prominent place in the market it deserves. 

Based on its latest consumers study’s key learnings, as well as the work done at EU level, the FEP Board and Team have recently decided to launch a new communication campaign using and revamping the existing Real Wood initiative.

The main message to be conveyed by the new Real Wood campaign is the quantity of CO2 which is saved by installing parquet

 The campaign consists of:

A movie in 6, 36 and 45 seconds versions for different Social Media

A calculator giving the number of tons of CO2 saved by installing different surfaces of parquet from 40 m2 to 1 billion m2. Quantities of CO2 saved are compared to other human activities: transport, heating, food, water use, etc.

A website where the (other) advantages of using parquet are briefly explained. This website will replace the existing Real Wood website, and is currently accessible in English, French, and German. Other linguistic versions will be prepared in co-operation with the FEP members.

Media Plans on specific markets will allow the movies to lead (Call To Action) the consumers to the calculator and webpages.

The FEP Secretariat is proceeding with the introduction of the “Real Wood” logo, entailing the following obligations:

The FEP Secretariat is proceeding with the introduction of the “Real Wood” logo, entailing the following obligations:

Companies that want to use the Real Wood label have to send a duly completed “demand for registration” and a duly signed copy of the “Rules applying to the use of the ‘Real Wood’ logo” to the FEP Secretariat.

Upon receipt of the demand the FEP Secretariat will check the documents for completeness and, if necessary, ask for more details.

If the demand is granted, the licensed company will receive a registration number and the graphic files of the “Real Wood” logo.

For FEP members, no extra license fees will apply, as these are covered by the annual contribution for membership.

Please do not hesitate to contact the FEP Secretariat for any queries you may have regarding the introduction and use of the “Real Wood” logo.

Have a look at our Real Wood website in English, French and German as well as at our SmartBlog in English and German.

WHY Parquet?

List of Real Wood license holders

​​​​​​​RW nr
Company
RW01-01
Scheucher Holzindustrie GmbH
RW01-02

Weitzer Parkett Vertriebs GmbH

RW01-03
PARADOR Parkettwerke GmbH
RW01-05
Tilo GmbH
RW01-07
Admonter Holzindustrie AG
RW03-02
Pan Parket d.o.o.
RW03-03
Massive flooring  d.o.o.
RW03-04
Drvoproizvod d.d.
RW03-05
PPS-GALEKOVIĆ
RW03-06
SPAČVA d.d.
RW03-07
Monolitinvest d.o.o.
RW03-08
Bjelin d.o.o
RW05-01
Unilin
RW07-01
Technomar & Adrem Ltd
RW08-01
Karelia-Upofloor
RW08-03
Timberwise Oy
RW09-03
Panaget
RW09-04
Chène de l’Est
RW09-06
Berry Wood SAS
RW09-07
Centre Bois Massif group
RW10-01
Hamberger Industriewerke GmbH
RW10-03
MeisterWerke Schulte GmbH
RW10-04
Jakob Schmid Söhne GmbH & Co. KG.
RW10-06
PlyQuet Holzimport GmbH
RW10-08
Osmo Holz und Color GmbH & Co.
RW10-09
Bembé Parkett GmbH
RW10-11
Boen Parkett Deutschland GmbH Co. KG
​​​​​​​RW nr
Company
RW10-12
ter Hürne GmbH & Co. KG
RW10-13
Hofstetter + Co. Holzindustrie GmbH
RW10-14
Hain Natur-Böden GmbH
RW10-15
Trumpf - Fertigparkett GmbH & Co.KG
RW10-16
Parkett Herter GmbH & Co KG
RW12-01
Graboplast zrt/Factory Graboparket kft
RW12-03
Egererdö – Mátra Parkett
RW12-04
BEFAG Parkett Kft
RW14-01
Stile Societá Cooperativa
RW14-04
Ciambella Legnami Srl
RW16-02
Frevini UAB
RW19-01
Albers Parketfabrieken BV
RW19-09
FB Houtdistributeur BV
RW19-10
Flamingo Parket BV
RW19-09
Boen Bruk AS
RW21-01
Baltic Wood S.A.
RW21-02
Barlinek S.A.
RW26-01
Mariano Hervás S.A.
RW26-02
Intasa
RW26-03
Muebles y Maderas de Nueva linea S.L.
RW27-01
Tarkett AB
RW27-02
Kährs Holding AB
RW27-02
RappGo AB
RW27-02
Bauwerk Parkett AG
RW27-02
Dendro Parke San A.Ş.

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