Realwood

Real Wood initiative and campaign

With the Real Wood initiative, the European Federation of the Parquet industry, FEP, wants to put real wood flooring back into the spotlights and give it the prominent place in the market it deserves. 

Based on its latest consumers study’s key learnings, as well as the work done at EU level, the FEP Board and Team have recently decided to launch a new communication campaign using and revamping the existing Real Wood initiative.

The main message to be conveyed by the new Real Wood campaign is the quantity of CO2 which is saved by installing parquet. The campaign consists of:

  • A movie in 6, 36 and 45 seconds versions for different Social Media
  • A calculator giving the number of tons of CO2 saved by installing different surfaces of parquet from 40 m2 to 1 billion m2. Quantities of CO2 saved are compared to other human activities: transport, heating, food, water use, etc.
  • A website where the (other) advantages of using parquet are briefly explained. This website will replace the existing Real Wood website, and is currently accessible in English, French, and German. Other linguistic versions will be prepared in co-operation with the FEP members.
  • Media Plans on specific markets will allow the movies to lead (Call To Action) the consumers to the calculator and webpages.

The FEP Secretariat is proceeding with the introduction of the “Real Wood” logo, entailing the following obligations:

  •  
  • Companies that want to use the Real Wood label have to send a duly completed “demand for registration” and a duly signed copy of the “Rules applying to the use of the ‘Real Wood’ logo” to the FEP Secretariat.
  • Upon receipt of the demand the FEP Secretariat will check the documents for completeness and, if necessary, ask for more details.
  • If the demand is granted, the licensed company will receive a registration number and the graphic files of the “Real Wood” logo.
  • For FEP members, no extra license fees will apply, as these are covered by the annual contribution for membership.
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Please do not hesitate to contact the FEP Secretariat for any queries you may have regarding the introduction and use of the “Real Wood” logo.

Have a look at our Real Wood website in EnglishFrench and German as well as at our SmartBlog in English and German.

List of Real Wood license holders

RW nr

Company

RW01-01

Scheucher Holzindustrie GmbH

RW01-02

Weitzer-Parkett

RW01-03

PARADOR Parkettwerke GmbH

RW01-05

Tilo GmbH

RW01-07

Admonter Holzindustrie AG

RW03-02

Pan Parket d.o.o.

RW03-03

Massive flooring  d.o.o.

RW03-04

Drvoproizvod d.d.

RW03-05

PPS-GALEKOVIĆ

RW03-06

SPAČVA d.d.

RW03-07

Monolitinvest d.o.o.

RW03-08

Bjelin d.o.o

RW05-01

Unilin

RW07-01

Technomar & Adrem Ltd

RW08-01

Karelia-Upofloor

RW08-03

Timberwise Oy

RW09-03

Panaget

RW09-04

Chène de l’Est

RW09-06

Berry Wood SAS

RW09-07

Centre Bois Massif group

RW10-01

Hamberger Industriewerke GmbH

RW10-03

MeisterWerke Schulte GmbH

RW10-04

Jakob Schmid Söhne GmbH & Co. KG.

RW10-06

PlyQuet Holzimport GmbH

RW10-08

Osmo Holz und Color GmbH & Co.

RW10-09

Bembé Parkett GmbH

RW10-11

Boen Parkett Deutschland GmbH Co. KG

RW10-12

ter Hürne GmbH & Co. KG

RW10-13

Hofstetter + Co. Holzindustrie GmbH

RW10-14

Hain Natur-Böden GmbH

RW10-15

Trumpf - Fertigparkett GmbH & Co.KG

RW10-16

Parkett Herter GmbH & Co KG

RW12-01

Graboplast zrt/Factory Graboparket kft

RW12-03

Egererdö – Mátra Parkett

RW12-04

BEFAG Parkett Kft

RW14-01

Stile Societá Cooperativa

RW14-04

Ciambella Legnami Srl

RW16-02

Frevini UAB

RW19-01

Albers Parketfabrieken BV

RW19-09

FB Houtdistributeur BV

RW19-10

Flamingo Parket BV

RW20-01

Boen Bruk AS

RW21-01

Baltic Wood S.A.

RW21-02

Barlinek S.A.

RW26-01

Mariano Hervás S.A.

RW26-02

Intasa

RW26-03

Muebles y Maderas de Nueva linea S.L.

RW27-01

Tarkett AB

RW27-02

Kährs Holding AB

RW27-03

RappGo AB

RW28-01

Bauwerk Parkett AG

RW31-01

Dendro Parke San A.Ş.

RW33-01

BF Parquet LLC

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